Updates Is creativity a finite resource? A New Crash Course in an App: Advertising tactikPAK A Crash Course in an App: tactikPAK™ Book Discussion: How to Write Ads for all Media The Copywriter’s Toolkit

Topics: Public Relations, Writing, Creativity, Design, Creative, Marketing Strategy, Promotion, Promotion, Marketing

About: Her first book, Street-Smart Advertising: How to Win the Battle of the Buzz, was selected as a Featured Business Book in Delta Sky Magazine. She also created two 6-CD webinar sets on Street-Smart Advertising, which won a 2008 national AWC Clarion Award for Educational Reference. Her second advertising book, The Brains Behind Great Ad Campaigns was released in 2009, followed by her third one, The Copywriter's Toolkit in 2012. She launched her fourth book, MetaMind Yoga (2013), an inner guide to serenity with an accompanying website: www.MetaMindYoga.com. In 2017, she released another book, The Blueprint for Strategic Advertising. Margo is the inventor of tactikPAK™, an interactive, patented system of learning in ten topics: Advertising, Ad Strategy, Copywriting, Creativity, Design, Presentation, Promotion PR, Resume and Writing.

Updates Choosing Creative Projects Innovation is for All Employees Wish Wildly With Abandon The 10 Commandments of Effective Brainstorming Part Time Innovation Executive Stimulates Growth in Small Companies Fractional Chief Innovation Officer (CINO)

Topics: Innovation, Creativity, Ideas, Innovation Expert, Product Development, Ideation, Innovation Management, Creative Leadership, Creative Problem Solving

About: Gregg Fraley is an innovation accelerator. He's an inspiring author, speaker, and consultant to Fortune 1000 corporations and start-ups on new product development, innovation process, and improved creative thinking. Gregg's business novel about creative/innovation process, 'Jack's Notebook,' features on reading lists of many MBA programs, including the University of California at Berkeley and the UK's Cambridge Judge Business School. KILN is a firm he co-founded in 2010 to create a cutting-edge suite of innovation process services. He's an advocate for faster, simpler, and more holistic approaches to organizational innovation. He believes creativity can be learned.